MARKETING & BUSINESS LAW
RESPECTED THOUGHT LEADERS
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Marketing & Business Law at VSB is home to a community of scholar/teachers with a reputation for cross-disciplinary, experiential curricula and innovative research. In particular, the department is recognized for its contributions to public policy research, which is carried out in support of VSB's esteemedÌýCenter for Marketing and Consumer Insights.
Collaborative Curriculum
Our curriculum reaches across disciplines to foster a more informed view of the materials. Marketing and Management faculty pioneered the first cross-disciplinary course in VSB over ten years ago and we continue to collaborate on the curriculum today to encourage students to think broadly and more critically about the subject matter.
We leverage a variety of resources to enhance classroom teaching. Technology and web simulations are routinely incorporated into coursework, and faculty members regularly consult with VSB's corporate partners to ensure that the curriculum is relevant and reflects global business practices. Organizations like Proctor and Gamble, Vanguard, Merck, International Advertising Association and many others share their experience to further bridge theory to practice and help students understand the real-world applicability of the curriculum.
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World-Class Degree Programs
Marketing & Business Law at VSB offers a BBA with aÌýmajorÌýor minor concentration in Marketing and aÌýminorÌýin Business Law and Corporate Governance. Undergraduate marketing students can also customize their degrees with two concentrations. TheÌýBusiness Development concentrationÌýprepares students for successful sales careers with stronger communication skills, soft skills, and persuasive sales techniques. TheÌýDigital Marketing concentrationÌýemphasizes the future direction of marketing with more exposure to marketing analytics, digital marketing and social media. A marketing concentration is also offered within theÌýÃÞ»¨ÌÇÖ±²¥ MBA Program. These programs draw heavily from industry feedback to prepare students for prestigious positions in the global workforce.
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Scholarship
Our Marketing & Business Law faculty pursue a robust research agenda, supported by VSB’sÌýLab for Advancement of Interdisciplinary Research. Their work appears in a wide range of noteworthy journals, including theÌýJournal of Advertising,ÌýJournal of Marketing,ÌýJournal of Retailing,ÌýJournal of Services Marketing,ÌýPsychology & Marketing,ÌýJournal of Public Policy & Marketing,ÌýAmerican Journal for Public Health,ÌýJournal of Consumer Affairs,ÌýJournal of Business Ethics,ÌýJournal of Business Research,ÌýJournal of Advertising Research,ÌýJournal of International Marketing Review, andÌýInternational Marketing Review.
Jeremy Kees, PhD
Chair, Marketing & Business Law
The Richard J. and Barbara Naclerio Endowed Chair in Business
Professor, Marketing & Business Law
Faculty Director, Center for Marketing & Consumer Insights
Faculty Athletics Representative
Research & Expertise
Advertising
Brand Relationships
Consumer Behavior
Consumer Motivation
Consumer Marketing
Corporate Social Responsibility
Cross-Cultural Consumption
Embodied Cognition
Food and Food Supplement Health Claims
Health-Related Decision Making
Information Processing
International Marketing
Globalization
Marketing and Public Policy
Nutritional Labels
Pharmaceutical Marketing
Prosocial Behavior
Public Policy
Retailing
Sales
Services Marketing
Sustainability Issues
Tobacco Advertising